Nike and Nash Green Shoe
May be a sign of things to come from shoe producers such as Nike! Steve Nash of the Phoenix Suns wore his new Trash Talk runners at NBA all-star weekend events. The shoe is made of recycled materials. The upper shoe is made from leather and synthetic leather waste from factory floors. The mid-sole is made from scrap foam from factory floors, and the outsole uses toxin reduced environmentally friendly rubber. The shoe laces and sock liners also follow environmentally friendly guidlines.
Nash has been a proponent of going green in order to reduce his carbon footprint. As for the shoe Nash states, “I think it’s great for creating awareness, and whether this shoe goes a long way toward curbing global warming or not, it’s the idea. It also sets a precedent for the future, not only for Nike but for other companies to explore conserving, reusing and recycling.” (Canwest Global, March 29, 2008)
NikeBiz website article displays the shoe and more background to the story.
FUNQUE - 4
A step in the right direction, though not mainstream yet.
(FUNQUE - a rating system out of 5 based on characteristics of functionality and uniqueness.)
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